1.
People deny that the innovation is required.
2.
People deny that the innovation is effective.
3.
People deny that the innovation is important.
4.
People deny that the innovation will justify the effort required
to adopt it.
5.
People accept and adopt the innovation, enjoy its benefits,
attribute it to people other than the innovator, and deny the existence of
stages 1 to 4.
It
not just about the journey ….nor the detestation……….its about the reason you
started the journey.
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